Case Study
The SEO Strategy That Made Ayurvedagram Bali a Top-Ranked Wellness Retreat
Ayurvedagram Bali offers authentic Ayurvedic healing in one of the world’s most competitive wellness destinations. To win guests searching from around the globe, they needed to own search, not just appear in it. One08 rebuilt their organic visibility and positioned them for the next era of discovery: AI-driven search.
Client
Ayurvedagram Bali
Industry
Wellness, Tourism & Hospitality
Scope
SEO & AI Search
Traffic Growth
Sales Pipelines
Organic Traffic (YoY)
About Client
Award-Winning Wellness Retreat.
Ayurvedagram Bali is an award winning Ayurveda and wellness retreat delivering traditional ayurvedic treatments, panchakarma and holistic programs in Bali, Indonesia. Its guests are high-intent wellness travellers who research extensively before booking, which makes visibility across every search surface critical.
The Requirement
Wellness retreat search is global and fiercely contested. Ayurvedagram was competing against established international directories and retreats for travellers who could be searching from anywhere.
Rankings were not reflecting the quality of the experience, high-intent booking terms were being lost to aggregators, and the brand had no presence in the fast-growing world of AI-assisted trip planning where travellers now ask ChatGPT and similar tools for recommendations.
- Local SEO
- International SEO
- Topical Authority
- Digital PR
Real results
Planning & Execution
One08 built the strategy around owning discovery end to end. That meant rebuilding topical authority around Ayurveda, panchakarma and wellness-travel intent, capturing high-value booking keywords with dedicated content, and getting Ayurvedagram cited inside AI search answers so it surfaced whether a traveller used Google or an AI assistant.
One08 restructured the site around the treatments and programs guests actually search for, produced authority content that answered the deep research questions wellness travellers ask, and optimised on-page and technical SEO to lift international rankings. In parallel, One08 optimised the brand’s content and entity presence for generative engines so Ayurvedagram began appearing in ChatGPT and AI-driven recommendations.
The Results
Organic traffic grew 136% year on year, Ayurvedagram became a top-ranked Ayurveda and wellness retreat in Indonesia, and the brand started winning bookings from ChatGPT and AI search, a channel most competitors were not even visible in.
- 6 consecutive quarters of organic traffic growth
- $200k+ worth of organic leads
- 136% Increase in Organic Traffic (YoY)
- Increased Bookings from AI Search
Why it Worked?
We did not just chase rankings on today’s search engines. We built visibility for where discovery is heading. By pairing classic SEO authority with AI-search optimisation, Ayurvedagram now gets found on every surface a wellness traveller uses, which is the difference between a good ranking and a fully booked retreat.
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